Order Description
Defining concept of design thinking

summative assessment, students are asked to submit an essay, which explores the current literature on design thinking, its influences, and its critique. The essay should also explore the application of this concept in the business world though citing of case studies. The submission should prompt students to conclude with their own definition of design thinking and its application in a business organisation. The submission is supported by an appendix which captures they key theoretical readings and applied task that students identified as having the most impact on their ability to develop this final submission.

Order Description
Note: the essay has to be around 2000 words only in part 1 explained in the task description. That’s why I have indicated 2750 words because other 3 parts should not be included in the word count.

Task:
(Include: structure the work under headings and sub headings)

part 1) Complete a thoroughly researched essay defining the concept of design thinking
(!note: design and design thinking are not the same thing!)
Include:
• Evidence of your knowledge and engagement of design thinking issues
Do not include:
• Content page
• Conclusion

In introduction include:
• Choose any 3-4 design thinking models and appropriate examples where design thinking concepts are used (e.g. technological examples)
• Introduction to your examples
• Explanation of how your examples are linked in some way
• Approx. 200 words

My own definition of Design Thinking
Include:
• Write it in one sentence

Examples of Design Thinking application in a business world:
Provide 3-4 examples with titles (e.g. Example 1 – Google self-driving car)
Include:
• Evaluation of design thinking impact on business strategy in a global context
• Evidence of your knowledge and engagement of issues
• A different design thinking model needs to accompany each example
• Use the ‘design thinking model’ terminology as sub-headings
• One (or more) visual(s) needs to accompany each example

part 2) Include Case studies
Provide minimum 2 case studies with titles
Include:
• Case studies that explore existing applications of design thinking in the business world that relate to, add value and meaning to your examples
• Ensure the sources are clear labelled
• Ensure they are cited in your examples e.g. (case study 1 Apple sustainability)
Note:
• Do not write your own

part 3) Include an Appendix
Choose a Design Thinking book, article or website and comment on how effective it is (approx. 250 words)

part 4) Reference list